Discover a world that involves children and adults in an educative and entertaining condivision process, thanks to a special clothing line designed for the emotional development of children and for sharing complicity moments with their mum.
Giu Giù is a Made in Italy brand, born from the combination of the diverse competences of the two founders. They gave birth to an innovative concept with the aim to create a mother and child clothing line that could be really different from others.
Based in Imola, but with stores and distributors throughout Italy, the company employs a team of experts in several fields, in order to offer a unique product.
We produce coordinated clothing for children and mums: a funny and educative garment line that creates a world of possibility to play even beyond the single item. This happens because Giu Giù – the main character – continues living in the coordinated accessories with all its friends.
We select the best fabric to offer a nice, comfy and practical product, ideal for children from 1 to 8 years old, but also for mums. For them we offer colorful and comfortable dresses that reflect the same collection created for children, and that can perfectly fit also in the pre-maman period.
Next to the clothing line, we develop a concept made of emotional education based on the Montessori’s guidelines and supported by a wide range of formative fairy tales, where the child can identify itself with the characters. We offer T-shirts with removable patches to develop emotive competences and a special doll with no facial expression, complying with the Steiner theory, that reproduces Giu Giù, the face of the brand.
Our articles are made with high quality materials and water-based certificated inks. Moreover, all our tissues are classified as oeko tex standard 100.
A stylist and a child psychologist help us in creating child-friendly clothing and we involve kids in choosing the colour palettes and the characters of the fairy tales. Children are the real protagonists!
We are firmly convinced that children start their personal growth and education through playing. This process, as natural as important, should also involve the adults.
Our aim is to encourage mums to enter the kid’s world and give children the possibility to remain babies, explore games and share moments in their own way.
Montessori’s point of view states that children should learn step by step from adults, in the respect of their time and attitudes. Inspired by this philosophy we tried to overturn a thing that we see too frequently: children become small adults ahead of time with the consequent loss of joy in playing, inventing and sharing and parents are no more able to understand their imaginative and fantasy universe.
In a world where things run fast, we want to give mums a moment to slow down and return young, strengthening a special relationship with their children in order to create funny and educational moments to share with them.
We use Giu Giù to concretize these important moments of lightness and complicity.